spCampaigns

Campaign reports contain performance data broken down at the campaign level. Campaign reports include all campaigns of the requested sponsored ad type that have performance activity for the requested days. For example, a Sponsored Products campaign report returns performance data for all Sponsored Products campaigns that received impressions on the chosen dates.

spTargeting

Targeting reports contain performance metrics broken down by both targeting expressions and keywords.

spSearchTerm

Search term reports contain search term performance metrics broken down by targeting expressions and keywords. Note that search term reports only include impressions that resulted in at least one ad click.

spAdvertisedProduct

Advertised product reports contain performance data for products that are advertised as part of your campaigns.

sbCampaigns

Campaign reports contain performance data broken down at the campaign level. Campaign reports include all campaigns of the requested sponsored ad type that have performance activity for the requested days. For example, a Sponsored Products campaign report returns performance data for all Sponsored Products campaigns that received impressions on the chosen dates.

sbTargeting

Targeting reports contain performance metrics broken down by both targeting expressions and keywords.

sbSearchTerm

Search term reports contain search term performance metrics broken down by targeting expressions and keywords. Note that search term reports only include impressions that resulted in at least one ad click.

sbCampaignPlacement

Placement reports contain performance data broken down by ad placement.

sbAds

Advertised product reports contain performance data for campaigns at the ad level.

sdCampaigns

Campaign reports contain performance data broken down at the campaign level. Campaign reports include all campaigns of the requested sponsored ad type that have performance activity for the requested days. For example, a Sponsored Products campaign report returns performance data for all Sponsored Products campaigns that received impressions on the chosen dates.

sdTargeting

Targeting reports contain performance metrics broken down by both targeting expressions and keywords.

spAdvertisedProduct

Advertised product reports contain performance data for products that are advertised as part of your campaigns.

sp-traffic

The sp-traffic dataset contains click, impression, and cost data related to Sponsored Products campaigns.

sp-conversion

The sp-conversion dataset contains conversion data attributed to Sponsored Products campaigns.

sd-traffic

The sd-traffic dataset contains click, impression, and cost data related to Sponsored Display campaigns.

sd-conversion

The sd-conversion dataset contains conversion data attributed to Sponsored Display campaigns.

sb-traffic

The sb-traffic dataset contains click, impression, and cost data related to Sponsored Brands campaigns.

sb-conversion

The sb-conversion dataset contains conversion and new-to-brand data related to Sponsored Brands campaigns.

sb-clickstream

The sb-clickstream dataset contains detail page views and branded searches data related to Sponsored Brands campaigns.

sb-rich-media

The sb-rich-media dataset contains video data related to Sponsored Brands campaigns.